Rethink the Business of Creativity
by Ian Grais, Tom Shepansky, Chris Staples
"Over the years, we've tweaked many of our original tools to better fit the realities of the digital world. That process continues, because to constantly evolve, reinvent, and challenge the status quo is what "rethinking" is all about."
RETHINK THE BUSINESS OF CREATIVITY
Boy, oh boy, did I love this book! There’s so much valuable information within the pages of Rethink the Business of Creativity, it blew my mind. Rethink have long been creative leaders in North America, grabbing the attention of the Canadian public from every bus stop, billboard, and brand campaign. It wasn’t until I read this book though, that I realized the full extent of their work, and how much of what they’ve produced has touched me personally as a human being living in Canada.
The foreword is written by Chuck Phillips, and in it he talks about the history of Rethink and how the three founders, Ian, Tom, and Chris, have “remained inseparable pals” throughout all their years of business. Chuck states that, “it’s a testament to Rethink’s tenacity and passion that they’ve forged a different path. They’ve stuck to their values and created something that just keeps getting better.”
I couldn’t agree more, just diving into their history and previous brand campaigns, I was in awe. I’ve been lucky enough to work with Rethink on campaigns for a company I was previously connected with, so was well aware of their eye-catching and inspiring work before reading this book. I was thrilled to learn about how they actually worked as a company and what I could learn from them. I loved reading about their history and how they’ve changed and morphed over the years since their founding, always seeming to stay one step ahead of the game.
Rethink the Business of Creativity is a book of tools, useful tips, processes, and beliefs. The ingredients in the toolbox come not only from the company, but also from the founders’ backgrounds, previous companies they’ve worked for, and other sources.
About the authors
Ian Grais studied economics at the University of British Columbia and then advertising and design at the Art Center College of Design in Pasadena. Ian’s passion for creative problem solving, art and design have helped him become one of Canada’s most awarded creative thinkers.
Chris Staples has an honours degree in journalism from Carleton University in Ottawa. He started his career in Edmonton, before moving to Vancouver in 1990 as a writer with Palmer Jarvis (now DDB). Today he serves on the Rethink Board of Directors, helping guide the company’s overall strategic and creative direction
Tom Shepansky is a community-minded Rethink Founder with a business background and an entrepreneurial mindset. Tom started in Edmonton studying business at NAIT and the University of Alberta. He then worked at two local agencies in account service roles. He moved to Vancouver to work at Palmer Jarvis (now DDB) where he rose to Director of Client Services. Tom currently sits on the Rethink Board of Directors with his two other Founders.